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Privacy Policy

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Last updated: April 01, 2026

Privacy Policy

This Privacy Policy aims to give you information on how Azur Games processes your personal data. The words "we", "our", and "us" refer to Azur Games group of companies, which includes Azur Interactive Games Limited, AI Games FZ LLC, and their affiliated companies.

This Policy extends to mobile applications, published by Azur Games or our partners, and related services, as well as our websites, which we generally refer to as the "Services".

1. Scope of this Privacy Policy

Azur Games is committed to protecting your privacy.

This Privacy Policy explains how we handle data, including what we collect and how we obtain it, how we use it, when and if we disclose it, and some of your options for managing your data with Azur Games with regard to:

  • our games and related services which we generally refer to as the "Services";
  • our websites azurgames.com, aigames.ae, data.azurgames.com.

Our games refer to mobile apps published under the following accounts:

  • AI Games FZ Apps on the App Store;
  • Azur Interactive Games Limited Apps on the App Store;
  • Casual Azur Games: Apps for Android on the Google Play;
  • Azur Interactive Games Limited: Apps for Android on the Google Play;
  • Azur Interactive Games Limited: Apps for Android on Amazon;
  • AI GAMES FZ-LLC: Apps for Android on Xiaomi GetApps.

2. Where do we get your data from?

You Directly. We may obtain personal data directly from you. For instance, when you create or manage your account, you may provide information such as your name, username, and email address. You may also upload or display information within your profile, such as an avatar or other optional account content. When you contact us for help, we collect the data that you provide, such as messages, screenshots, gameplay data, etc. This also may include any information provided in your feedback, emails on unrelated topics, responses to surveys, or applications for contests, events, or programs we offer from time to time.

Data Collected Automatically. Your internet browser (such as Mozilla Firefox or Google Chrome) automatically transmits some information to us every time you access content on one of our internet domains. Examples of such information include the URL of the particular web page you visited, the IP address of the computer you are using, or the browser version that you are using to access the website. We may collect information about your mobile device, such as a unique device identifier.

Third Parties. We receive information from our advertisers and promotional partners that we work with to help us deliver ads and personalized content to you. This may include pseudonymous advertiser identifiers that some advertisers or other third-party ad platforms choose to share with us. If you register for or log in to our Services using third-party credentials (e.g., Google, Apple, Facebook), we will import your information from that third party to authorize you in our Services. We also receive information from the application stores where our applications are published (e.g., information about your in-app purchases).

3. What data, for what purposes, and on what basis do we process?

Purpose of Data ProcessingData CategoriesLegal Basis
To enable functionality of the application for users (create account, save game progress, enable game features) Application store ID (Google Play Store, App Store); user ID; device ID; nickname; password; data from messages (chat); game experience (game name and version, game progress, status online/offline/last active, ban in the game, registration date, interaction with other users, in-game settings, profile picture); Email; social network data; device data; payments data (campaign/offer history, in-app purchase history, date, amount and currency of payment, payment method, billing address, payment ID, item details, transaction metadata); country; language; consent settings; IP address; rewarding actions and status; records of rewards; referral link usage data; Email or user ID of a referred user; ranking/score data; interactions with other players Contract performance (Terms of Use). Without this data, we may be unable to offer you Services, save your progress, process in-app payments, or ensure full app performance.
To enable in-app purchases Application store ID; game name and version; user ID; payments data; Email; IP address; device data; country; session data Contract performance (Terms of Use)
To provide technical support to users Application store ID; game experience; user ID; Email; data on game errors (logs); history of communication with support; device data Contract performance (Terms of Use) / legitimate interest to resolve user issues
To send push-notifications, such as updates, security alerts, or marketing notifications User ID; Email; device data; notifications settings; game experience; engagement with notifications; push notification token Depending on the content of the notification, consent or legitimate interest to facilitate communication with users
To analyze device data, usage statistics, or marketing performance campaigns Application store ID; game experience; user ID; game interaction patterns; device data; IP address; approximate geolocation; logs of bugs/errors; Email; payments data; game title and version; ad campaign details; user acquisition sources; events data (app opens, registrations); interaction with ads; device/advertising ID; language; pageviews; advertiser user ID; demographics (age, gender); session ID; time on website; clicks; browser; time zone; connection type; URL; user agent; page title; UTM source Depending on the data processed, consent or legitimate interest to improve the quality of our Services
To display in-game advertising Device data; language; country; user ID; ad impressions and clicks; consent settings; advertising IDs (GAID, IDFA, Amazon ID); history of in-app purchases; segment (gender, age, location, interests); IP address; interaction with ads (clicks, views, installs); ad content and type; device ID; game experience Depending on the data processed, consent or legitimate interest to monetize the Services
To display advertising of our Services to users based on their interests in external sources Country; user segment; age range; gender; language; device type, operating system, social network data; browser, connection type; internal IDs from advertising partners Legitimate interest to promote our Services
Collecting feedback from users to improve game features, user experience, and overall satisfaction User ID; nickname; game name and version; platform; response or comment; language Legitimate interest to improve our Services
To comply with our legal, regulatory, and administrative obligations Any category of data we process may be required, commonly purchase data, contact information, and device data Legal Obligation. Without this data we may be unable to comply with applicable legal and regulatory requirements, which could prevent us from providing access to our Services.
To manage relationships with members of the community, visitors of our pages on social media (to answer comments, requests) Social network data; additional information provided by the user Legitimate interest to maintain relations with users
To maintain communication on potential partnerships, job inquiries, and other questions sent to our email addresses Email; data from messages; full name; information about submitted game; studio name; location; portfolio link; other information provided Legitimate interest to facilitate cooperation

4. How long do we process your data?

Your personal data is retained for as long as it is necessary to fulfill our processing purposes and in line with our legitimate interests, legal obligations, and technical requirements for data storage. Once the retention or processing period expires and there are no contrary legal or contractual obligations, we will delete or anonymize your data.

Please note that we may continue to retain certain user data even after complying with your request for its deletion in the following cases:

  • We have a lawful basis to continue processing your data beyond your consent (for example, to comply with tax, accounting, know-your-customer, anti-money laundering, or other legal requirements and obligations).
  • Your user data has been anonymized so that it can no longer identify you, thus no longer constituting personal data (for example, data processed to analyze users' behavior may be further used in aggregated form).

If you choose to erase the data we hold about you, we will delete your information where possible, considering our legal obligations to retain certain data and, in some cases, our right to continue processing it for other lawful reasons (such as investigating prohibited activities). Please note that erasing your data will result in the complete, irrevocable, and permanent deletion of your account, meaning you will not be able to recover your game progress, in-game assets, or currencies.

5. How do we share your personal data?

We share certain personal data with trusted partners, service providers, and affiliates who help us support various aspects of our Services. They only receive the data needed to provide their services to us. We have agreements with our service providers that say they cannot use any of this data for their own purposes or for the purposes of another third party. We prohibit our service providers from selling data they receive from us or on our behalf. These partners are contractually required to apply appropriate safeguards, follow our documented instructions, and maintain strict confidentiality. Categories of recipients include:

  • Gaming and other digital platforms (e.g. App Store operated by Apple, Google Play operated by Google) that distribute our games and enable user support.
  • Authorization platforms — third parties offering SSO services, such as Apple Game Center, Google Play, and Amazon.
  • Payment service providers, licensed within your respective region or country.
  • Advertising partners who assist with the delivery of ads, tracking, and analytics.
  • Security and anti-cheat tool providers.
  • Server hosting and database providers.
  • Partner developers and publishers who collaborate with Azur Games.
  • User support and ticketing platforms.
  • Email providers.
  • Cookies and tracking technology providers.
  • Other users, for data made visible through Service features (username, avatar, linked account data, public content, in-game ratings, leaderboards and achievements).
  • Business service providers, such as software developers or administrative service providers.
  • Affiliates within the Azur Games group.
  • Auditors, where mandated by applicable law.
  • Governmental bodies, where required by applicable law or legally requested by authorized bodies.

6. International data transfers

As a global organization, we may transfer your data to third parties in various countries, including those outside the European Economic Area (EEA). We make every effort, including compliance with applicable laws, to ensure an adequate level of personal data protection for each such case. In particular, we rely on adequacy decisions and Standard Contractual Clauses adopted by the European Commission, and we implement supplementary physical, technical, and administrative security measures to safeguard the adequate protection of your data.

7. Automated decisions

We do not use your personal data for profiling or for any form of automated decision-making that could impact you, including access to the Services or other rights under the Terms of Use.

8. Children data

We do not intentionally collect, store, or process any personal data from users under the age of 16 unless we have obtained consent from their parent, legal guardian, or another person who holds parental responsibility. We also do not identify or categorize users by age in a way that would affect the provision of Services.

If we become aware that we have collected personal data from a child without appropriate consent, we will promptly restrict access to the relevant Services and delete the data, unless the law requires us to keep it.

Parents or guardians who believe we may have unintentionally collected data from their child can contact us using the details in Section 11 below to request access, rectification, or erasure. For some Services, data can only be erased through in-game settings. To process such a request or expedite the erasure, we may ask for clear evidence that the child has not yet reached the age of 13 (or the applicable age of digital consent in your jurisdiction) and that you hold parental responsibility for the child.

We strongly encourage you to remind children never to share real names, addresses, phone numbers, payment data, or other sensitive information while using our Services.

9. Your rights

Depending on the applicable data protection laws, you have the following rights regarding our data processing:

  • Right to Be Informed about how we collect and use your personal data.
  • Right to Access the data we hold about you and receive a copy of it.
  • Right to Rectification if your data is inaccurate, incomplete, outdated, or unlawfully obtained.
  • Right to Erasure ("right to be forgotten"), unless we are required by law to continue processing certain information.
  • Right to Data Portability in a structured, commonly used, machine-readable format.
  • Right to Restrict Processing in certain circumstances.
  • Right to Withdraw Consent at any time, where processing is based on consent.
  • Right to Object to processing of your personal data.
  • Right to Object to Automated Processing, where applicable.
  • Right to File a Complaint, including with our lead supervisory data protection authority in Cyprus, or in the country where you reside.

To exercise your rights, submit your request to [email protected]. For requests on the right to erasure, please use the in-app functionality in settings.

10. For United States residents

If you reside in a U.S. state where consumer privacy laws are in force, subject to certain exceptions, you may have the rights listed above, as well as:

  • Right to opt-out of "sale" or targeted advertising: we do not exchange personal information for monetary consideration, but we may disclose certain identifiers to advertising partners to deliver more relevant advertising, which some state laws may classify as a "sale" or "sharing." We do not assume your consent for targeted advertising by default — you will be asked to provide consent via the in-app interface, and you can manage or withdraw it any time in the Game's privacy settings.
  • Right to be free from discrimination for exercising your privacy rights.
  • Right to appeal a refused request.
  • Right to use an authorized agent to submit a request on your behalf, subject to proof of authority and identity.

11. How to contact us?

If you have any questions about this Privacy Policy or our data processing practices, or if you wish to exercise your privacy rights, you can contact us using:

Email: [email protected]

Azur Interactive Games Limited — John Kennedy 16 NIVIAN COURT, 3rd floor, 1087 Nicosia, Cyprus
AI Games FZ LLC — Office 51, DIC building 17, 75204, Dubai, UAE

Last updated: April 01, 2026